Guests at the 5-star Waldorf Astoria Dubai Palm Jumeirah hotel can browse, order and pay for poolside food and drinks via a web-based menu on their own device - without downloading an app. The menu, which can be displayed in a variety of languages, even allows guests to charge items to their rooms.

Situated on the iconic Palm Jumeirah Island, the Waldorf Astoria resort promises all the amenities for a relaxing getaway, including 200 meters of private beach, two temperature-controlled pools and kids' pool and the Waldorf Astoria Spa with signature luxurious treatments.

Graham Cornhill, Founder and Managing Director of wi-Q Technologies, said: “Whilst our technology will never replace human interaction or service, it is a superb alternative when guests just want to order and pay with minimal effort – hence it is perfect for poolside ordering! We expect to see a dramatic increase in the Waldorf Astoria’s poolside F&B revenue thanks to wi-Q’s multiple language capabilities, upselling features and intuitive interface. With no app to download or registration to complete, a newly arrived guest can charge a Coca-Cola to their room, and have it delivered to their sunbed in a matter of seconds.”

Delivering unrivalled functionality through an HTML platform, wi-Q Technologies’ solutions enable customer-centric features including choice of language, allergy and dietary requirements and multiple payment options as well as instant ROI to venues via upselling, loyalty and data-driven marketing tools.